ServiceMaster Clean has become a welcome new presence at many racing events throughout the season. Our trucks clean the tracks after wrecks and bad weather. As soon as trouble happens officials will begin waving the yellow ServiceMaster Clean flag and we are off to the rescue. In the same manner we would handle a disaster, we return the track to the same conditions as before a wreck or inclament weather happened. For more information see the article below, or visit the rest of our site, www.scleanswfl.com See you on race day!
ServiceMaster Clean Inks Multi-Year Sponsorship Deal with ISC and SMI Race
Tracks
Tracks
MEMPHIS, Tenn., Jan. 14 /PRNewswire/ -- ServiceMaster Clean announced
today that it has signed a unique partnership agreement to be the first-ever
official sponsor of the caution period during races at International Speedway
Corporation (ISC) and Speedway Motorsports Incorporated (SMI) race tracks
across the nation. When there is a problem on the track, the ServiceMaster
Clean Yellow Flag will wave, and the company's familiar yellow trucks will be
dispatched to clean the track.
today that it has signed a unique partnership agreement to be the first-ever
official sponsor of the caution period during races at International Speedway
Corporation (ISC) and Speedway Motorsports Incorporated (SMI) race tracks
across the nation. When there is a problem on the track, the ServiceMaster
Clean Yellow Flag will wave, and the company's familiar yellow trucks will be
dispatched to clean the track.
In racing, a yellow flag means cleaning. Restoration must be done quickly
and professionally in order to get back to racing. In homes and businesses
across North America, a yellow ServiceMaster Clean van means cleaning and
restoration is being done quickly and professionally by America's number one
cleaning team.
"The idea of a racing sponsorship has been one that has generated a lot of
excitement within our franchise network," said Jim Wassell, chief marketing
officer of ServiceMaster Clean. "Fan loyalty to partners and sponsors is
immeasurable, and we recognize that they historically support and invest in
companies that share their passion for the sport of racing."
Wassell also noted NASCAR has made strides in conservation and consumption
and is in the process of leading an industry-wide initiative to address the
environment. The plan is to include a substantial group of environmental
experts and motorsports industry constituents to ensure that all perspectives
are taken into consideration. In turn, ServiceMaster Clean's forward-thinking
approach to "green" responsibility lends additional credibility to the
relationship.
ServiceMaster Clean will have official and exclusive sponsorship of the
Yellow Flag- now to be known as ServiceMaster Clean Caution periods - at all
19 ISC and SMI race tracks around the country. These racetracks feature 31
Sprint Cup, 24 Nationwide and 17 Camping World Truck Series races and hundreds
of other racing events. In fact, there will hardly be a race for the next five
years where ServiceMaster Clean does not have a large presence. All cleaning
and drying vehicles and equipment will feature the ServiceMaster Clean logo
and colors, and the clean-up teams will wear bright yellow ServiceMaster Clean
jumpsuits.
The multi-year agreement is not limited to what happens on the track, but
also includes national coverage on the Motor Racing Network (MRN) and
Performance Racing Network (PRN), hospitality events for franchise owners, the
right to create and sell promotional merchandise and a host of other marketing
opportunities designed to generate consistent visibility.
Daryl Wolfe, vice president and chief marketing officer for ISC said,
"This agreement further demonstrates the significant marketing value of our
breadth of assets and the ongoing viability of motorsports as an effective
business building opportunity. Our nationwide footprint of facilities and
season-long schedule of premier events, including the DAYTONA 500(R) and the
Ford Championship Weekend at Homestead-Miami Speedway, help businesses build
and maintain yearlong awareness with the most avid fans in major sports. We
welcome ServiceMaster Clean to our family of partners and look forward to a
long and successful relationship."
Kyle Petty also has partnered with ServiceMaster Clean to help promote
this unique sponsorship. The Petty name is one of the most prominent in NASCAR
history, as Kyle won his first significant race at the 1979 Daytona ARCA 200
in a Dodge Magnum, at the time becoming the youngest driver to win a major
league stock car event. He is quite active in charitable causes, most notably
the Victory Junction Gang Camp for terminally ill children, which he
established to honor his late son, Adam.
"There is simply no better company to have associated with race track
clean-up than the premier cleaning and restoration company -- ServiceMaster
Clean," Petty said.
He also added, "ServiceMaster Clean is well known for providing peace of
mind to customers, and for going above and beyond customer expectations. These
key service components dovetail very nicely with this racing sponsorship. And,
history has played a significant role in both our organizations. Our success
comes from standing on the shoulders of those who came before us, in racing
and in cleaning. We both bring a proud history and a spirit of success,
winning, teamwork and pride with us to work every day."
Michael Burch, vice president of business development for Speedway
Motorsports, Inc., stated the sponsorship is a natural fit, given
ServiceMaster Clean's business focus. "ServiceMaster Clean has been working
for fans for decades, from cleaning homes and businesses to helping recover
from fires and floods," said Burch. "Our partnership will be a great platform
to see the ServiceMaster brand in action by getting the track cleaned up for
racing and helping us make our world-class speedways even better."
.
International Speedway Corporation is a leading promoter of motorsports
activities, currently promoting more than 100 racing events annually as well
as numerous other motorsports-related activities. The company owns and/or
operates 13 of the nation's major motorsports entertainment facilities,
including Daytona International Speedway(R) in Florida (home of the Daytona
500(R)); Talladega Superspeedway(R) in Alabama; Michigan International
Speedway(R) located outside Detroit; Richmond International Raceway(R) in
Virginia; Auto Club Speedway of Southern California(SM) near Los Angeles;
Kansas Speedway(R) in Kansas City, Kansas; Phoenix International Raceway(R) in
Arizona; Chicagoland Speedway(R) and Route 66 Raceway(SM) near Chicago,
Illinois; Homestead-Miami Speedway(SM) in Florida; Martinsville Speedway(R)
in Virginia; Darlington Raceway(R) in South Carolina; and Watkins Glen
International(R) in New York. The company also owns and operates MRN(R) Radio, the nation's largest
independent sport radio network; the Daytona 500 Experience(SM), the "Ultimate
Motorsports Attraction" in Daytona Beach, Florida, and official attraction of
NASCAR(R); and Americrown Service Corporation(SM), a subsidiary that provides
catering services, food and beverage concessions, and produces and markets
motorsports-related merchandise. In addition, ISC has an indirect 50 percent
interest in Motorsports Authentics(R), which markets and distributes
motorsports-related merchandise licensed by certain competitors in NASCAR
racing. For more information, visit the company's Web site at
www.iscmotorsports.com.
and professionally in order to get back to racing. In homes and businesses
across North America, a yellow ServiceMaster Clean van means cleaning and
restoration is being done quickly and professionally by America's number one
cleaning team.
"The idea of a racing sponsorship has been one that has generated a lot of
excitement within our franchise network," said Jim Wassell, chief marketing
officer of ServiceMaster Clean. "Fan loyalty to partners and sponsors is
immeasurable, and we recognize that they historically support and invest in
companies that share their passion for the sport of racing."
Wassell also noted NASCAR has made strides in conservation and consumption
and is in the process of leading an industry-wide initiative to address the
environment. The plan is to include a substantial group of environmental
experts and motorsports industry constituents to ensure that all perspectives
are taken into consideration. In turn, ServiceMaster Clean's forward-thinking
approach to "green" responsibility lends additional credibility to the
relationship.
ServiceMaster Clean will have official and exclusive sponsorship of the
Yellow Flag- now to be known as ServiceMaster Clean Caution periods - at all
19 ISC and SMI race tracks around the country. These racetracks feature 31
Sprint Cup, 24 Nationwide and 17 Camping World Truck Series races and hundreds
of other racing events. In fact, there will hardly be a race for the next five
years where ServiceMaster Clean does not have a large presence. All cleaning
and drying vehicles and equipment will feature the ServiceMaster Clean logo
and colors, and the clean-up teams will wear bright yellow ServiceMaster Clean
jumpsuits.
The multi-year agreement is not limited to what happens on the track, but
also includes national coverage on the Motor Racing Network (MRN) and
Performance Racing Network (PRN), hospitality events for franchise owners, the
right to create and sell promotional merchandise and a host of other marketing
opportunities designed to generate consistent visibility.
Daryl Wolfe, vice president and chief marketing officer for ISC said,
"This agreement further demonstrates the significant marketing value of our
breadth of assets and the ongoing viability of motorsports as an effective
business building opportunity. Our nationwide footprint of facilities and
season-long schedule of premier events, including the DAYTONA 500(R) and the
Ford Championship Weekend at Homestead-Miami Speedway, help businesses build
and maintain yearlong awareness with the most avid fans in major sports. We
welcome ServiceMaster Clean to our family of partners and look forward to a
long and successful relationship."
Kyle Petty also has partnered with ServiceMaster Clean to help promote
this unique sponsorship. The Petty name is one of the most prominent in NASCAR
history, as Kyle won his first significant race at the 1979 Daytona ARCA 200
in a Dodge Magnum, at the time becoming the youngest driver to win a major
league stock car event. He is quite active in charitable causes, most notably
the Victory Junction Gang Camp for terminally ill children, which he
established to honor his late son, Adam.
"There is simply no better company to have associated with race track
clean-up than the premier cleaning and restoration company -- ServiceMaster
Clean," Petty said.
He also added, "ServiceMaster Clean is well known for providing peace of
mind to customers, and for going above and beyond customer expectations. These
key service components dovetail very nicely with this racing sponsorship. And,
history has played a significant role in both our organizations. Our success
comes from standing on the shoulders of those who came before us, in racing
and in cleaning. We both bring a proud history and a spirit of success,
winning, teamwork and pride with us to work every day."
Michael Burch, vice president of business development for Speedway
Motorsports, Inc., stated the sponsorship is a natural fit, given
ServiceMaster Clean's business focus. "ServiceMaster Clean has been working
for fans for decades, from cleaning homes and businesses to helping recover
from fires and floods," said Burch. "Our partnership will be a great platform
to see the ServiceMaster brand in action by getting the track cleaned up for
racing and helping us make our world-class speedways even better."
.
International Speedway Corporation is a leading promoter of motorsports
activities, currently promoting more than 100 racing events annually as well
as numerous other motorsports-related activities. The company owns and/or
operates 13 of the nation's major motorsports entertainment facilities,
including Daytona International Speedway(R) in Florida (home of the Daytona
500(R)); Talladega Superspeedway(R) in Alabama; Michigan International
Speedway(R) located outside Detroit; Richmond International Raceway(R) in
Virginia; Auto Club Speedway of Southern California(SM) near Los Angeles;
Kansas Speedway(R) in Kansas City, Kansas; Phoenix International Raceway(R) in
Arizona; Chicagoland Speedway(R) and Route 66 Raceway(SM) near Chicago,
Illinois; Homestead-Miami Speedway(SM) in Florida; Martinsville Speedway(R)
in Virginia; Darlington Raceway(R) in South Carolina; and Watkins Glen
International(R) in New York. The company also owns and operates MRN(R) Radio, the nation's largest
independent sport radio network; the Daytona 500 Experience(SM), the "Ultimate
Motorsports Attraction" in Daytona Beach, Florida, and official attraction of
NASCAR(R); and Americrown Service Corporation(SM), a subsidiary that provides
catering services, food and beverage concessions, and produces and markets
motorsports-related merchandise. In addition, ISC has an indirect 50 percent
interest in Motorsports Authentics(R), which markets and distributes
motorsports-related merchandise licensed by certain competitors in NASCAR
racing. For more information, visit the company's Web site at
www.iscmotorsports.com.
